The term interactive television has awful connotations: failed, expensive experiments by media companies, klunky, slow, simplistic interfaces on set-top boxes, kludgy two-screen interfaces. Despite some wonderful efforts (Who Wants to be a Millionaire comes to mind), television is just not the right medium for interactivity. But the web is. Are media companies convinced that interactive video is dead because of these bad executions? You’d think so because now that we have a truly interactive medium and standardized interface, we’re not seeing much interactive video content from the media. I may be biased, but I think this will change soon and huge.