The term interactive television has awful connotations: failed, expensive experiments by media companies, klunky, slow, simplistic interfaces on set-top boxes, kludgy two-screen interfaces. Despite some wonderful efforts (Who Wants to be a Millionaire comes to mind), television is just not the right medium for interactivity. But the web is. Are media companies convinced that interactive video is dead because of these bad executions? You’d think so because now that we have a truly interactive medium and standardized interface, we’re not seeing much interactive video content from the media. I may be biased, but I think this will change soon and huge.


It’s finally happened: after years of news scrolls showing unrelated headlines during newscasts, CNN last night had a box at the bottom of the screen showing facts about the speakers and candidates.  This of course required a little preparation to gather facts, and the facts could have been more interesting.  However, here’s the first example I’ve seen (granted I don’t watch much TV) where the content shown on the screen was not random.  I believe the future of news is one obvious step beyond this: giving context to video stories with related interactive content.